Eshetu Melele first came to YouTube through his stand-up comedy work. At that time, when he uploaded his works, he was not trying to become a YouTuber, but to record and share the stand-up comedy works he was preparing for people who had not seen them. I can say that I first knew Eshetu through his comedy work. It was 7 years ago that I watched most of his comedy works one by one. To be honest.. I have never seen a comedy work as humorous and high-quality as Eshetu's Stand-up Comedy. After that, I remember when he started doing occasional Vlogs on YouTube. In the middle, he was chosen by the public to be a family game presenter on EBS Television. While he was preparing and presenting the family game, he saw that YouTube work was good, so he left the television program.
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After that, Eshetu Melele became a full-fledged YouTuber. YouTube is also very difficult; it is not as easy as we think. Eshe invests a lot in his work. There are those who see it as a waste of money. Donkey Tube or Donkey Tube is a very organized company; Donkey Tube employs more than 74 employees on a permanent basis, and the salary cost for these 74 employees alone is up to 2.4 million birr per month. So.. investing all the money it earns only in its work has benefited it on one hand and harmed it on the other. What has benefited it... It has made Donkey Tube a big brand and has created an impact. What has also harmed it.. is that it has invested so much in YouTube.
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Because YouTube views are something that go up and down. It is based on algorithm changes. I have seen my YouTube views decrease for some time now. It is hard to imagine adding 2.4 million birr in permanent employee salaries and many building rentals to such an unstable and unreliable income. The respect and quality that Eshetu gives to his work has led him to spend heavily without calculating the costs. He came to us yesterday and explained everything clearly. Donkey Tube is on the verge of bankruptcy; we have stopped filming the previous studio or the cinema we rented for work because we could not pay the rent; we have been forced to leave because we could not pay the rent for the 74 employees, we now have 40 employees, the current employees have themselves reduced their salaries by half, and I saw him explaining other things. To be honest, I am very sad.
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Eshe has overinvested in his work; the financial team should be responsible for this. Paying salaries to 74 employees, renting 3 buildings, renting two entire premises is a huge expense. When they spent all this money, they should have fired Eshe’s manager or financial team. I never thought that Donkey Tube would reach the point of bankruptcy and collapse. Eshe is a hero who has done so many good deeds - he has led fundraising programs for Macedonia, the church and the monastery, raising a lot of money for Macedonia. He has also done many blessing works for the monasteries and the church. Be brave, my brother ???? Be strong..! Never give up.
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