Controversial interview pastor Sophonias Molallegn.
It is surprising that theater professionals should gather and thank Dejene
#Ethiopia This man (Aster Shibeshi) is the hero of this era. A hero that no one can reach. He is a man who suddenly arrived and sowed a soul while the drama of the time was suffering from drought due to lack of advertising budget. He took him out of bed and sent him to the hospital. The ever-increasing cost of television advertising had reached a point where it was impossible. As a result of this, there are other problems, because plays are not advertised on radio and television, so they go back without even being noticed by the interested audience. Many hard-working artists end up not reaping the benefits of their hard work. Others are tired of going to theater productions before they even start.
Actor Gerem Dejene came up with an idea that no one thought of, which can be called a revival for the theaters in this period. He turned his thoughts into action. And the action brought about a visible, tangible change. It will use the accreditation to allow television stations to broadcast free advertising airtime for one year. At the current rate of television advertising, getting a year's worth of free advertising is like killing someone who is about to die. In this regard, first "Abai" and then "Arts" televisions signed a memorandum of understanding willing to provide free advertising services from theaters and theater enterprises. Beyond signing, they have started promoting (especially on Abai TV). The press conference was canceled due to a current issue after "Balaguru" said they were willing to sign a memorandum of understanding. It is believed to happen soon. I have received information that he contacted "Ethiopian Television" and "Fana Television" and convinced them. He is working on mediating other television and radio stations.
Although there are professionals and professional associations like Shewit Kebede on these agreements, the main person is Gerem Dejene. Experts should come together and thank and recognize him for his contribution to the theater industry. Personally, I have stayed here from today to tomorrow to thank you. Thanks for the surprise. He did good not only for the actor but also for the audience. However, out of the four professional theaters that are in operation, the National Theater of Love and the National Theater of Ethiopia are not using the free publicity they deserve. But the theater enterprises are properly promoting their work and getting change. For all this, the actor's role is great and he deserves to be thanked. Thank you!!! We are also grateful to our partner TV stations.
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Tewodros Tekleargay
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